Here’s Your Sign: Developing A Marketing Plan For A Book To Find An Audience

Your Book Is A Roadside Attraction It says a lot about an area and the people that occupy it when they put up signs like this. Same with websites, social media accounts, and advertising – we can think of each of those things as these weird little signs that can point potential readers in ourContinue reading “Here’s Your Sign: Developing A Marketing Plan For A Book To Find An Audience”

End Of The Rainbow

A personal essay written while living in San Francisco. Growing up in rural America, I imagined San Francisco as a far off fairytale land with sacred Meccas such as the City Lights bookstore, the Golden Gate Bridge, and the Castro – all as mythical as the television show, “Full House.” In college, my girlfriends andContinue reading “End Of The Rainbow”

Advertising And Elephant Pants

I wrote the following essay in 2016 while living in San Francisco. At the time I did not own a car and used SFMTA as my primary mode of transportation. As a result, I saw a lot of advertisements. The following was an actual advertisement appearing on MUNI during the 2016 Super Bowl. Some namesContinue reading “Advertising And Elephant Pants”